Mercedes-Benz Places — Binghatti City

 

General Information

Project name: Mercedes-Benz Places – Binghatti City. Project type: Large-scale master-planned mixed-use urban development

Status: Announced.

 

Official project launch: 14 January 2026

 

Scale & Investment

Estimated investment value: approx. AED 30 billion. Site area: approx. 10 million sq ft

Development format: Multi-tower, master-planned district.

 

Parties Involved

Developer: Binghatti Developers (UAE)

Partner / Brand: Mercedes-Benz Group AG (Germany). Key representatives:

Muhammad Binghatti — Chairman, Binghatti

Mathias Geisen — Member of the Board of Management, Mercedes-Benz Group AG (Marketing & Sales).

 

Location

City: Dubai. Area: Meydan

 

Concept & Positioning

Marketed as the world’s first Mercedes-Benz-branded city. Designed as a “city within a city”

Planned as a self-sustained, walkable urban district. Represents the second branded residential collaboration between Binghatti and Mercedes-Benz.

 

Masterplan Components

The development includes:

Luxury residential buildings

Cultural and leisure areas

Retail boulevards

Parks and green corridors

Mobility hubs

Wellness and sports zones

Dining and entertainment spaces

Daily services and amenities within walking distance.

 

Architecture & Design

Incorporates Mercedes-Benz “Sensual Purity” design philosophy. Focus on: High design quality. Precision. Timeless aesthetics.

Extends the Mercedes-Benz brand beyond automotive into the built environment.

 

Strategic Significance

First fully master-planned city development in Binghatti’s history. Reflects Dubai’s growing branded real estate trend. Represents Mercedes-Benz’s expansion into real estate and lifestyle environments.